Choosing good keywords for your websites is a skill that all online marketers need to master. If you build up webpages without checking that they have relevance to what people are looking for then they will not always be able to find your information. Another factor that you must take account of is the type of website you have and what you want people to do when they find it.
There will be different motives for someone who is searching for a videos on gardening and someone else who wants the latest Coldplay track to download. One website will have information while the other has a specific product for download. Of course the person looking for information may like what you have and buy it but they didn’t know what your product was when they began their search.
This is how you should use the keywords. The choice of the right keywords will enable you to target specific visitors to your website. There are 2 ways to choose keywords. You can pay for a keyword research tool such as wordtracker. In a matter of minutes you will have a good set of valuable keywords for your website. Then you can use the free google keyword tool to find out which keywords are getting the searches. This method will take you a lot longer but it is free.
Finding good keywords means that you must find phrases that have high search numbers with low website competition. For very small niches this will be quite easy. For big niches such as diet or credit cards will be much more of a challenge to find good keywords. My minimum statistics for a good keyword is searches of above 500 searches a month and less than 25,000 websites competing for the phrase. Using these good keywords in your webpages will make them more search engine friendly and give you more traffic.
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