Author: Chris Channing

After everything has been done to a website to raise its internal search engine optimization, webmasters should look at other ways to increase their exposure. One such way is to obtain links from other websites- but this task isn’t so easy to accomplish when certain factors are considered.

Obtaining a link from a website is usually easy. The tough part is getting a link from a website that is considered credible- such as a news source or a respected leader in a certain field of interest. In order to be worthy of obtaining a credible link, a website has to have truly grade A content; Furthermore, this is why most search engines highly value links as a grading scale for ranking websites.

Paying for links was a popular sport among webmasters, until the sport was officially looked down upon by search engines such as Google. In some cases, Google has even penalized some offenders to a certain extent. Buying and selling links may not be looked upon as a good method of obtaining back links, but there are some who still practice this method any ways with mixed results.

The way search engines prefer to have webmasters build links is through natural exposure- such as social book marking. Social book marking is the action of saving a website in order to read it later or have easy access to it. Websites that have many bookmarks are deemed to be more worthy of ranking, and search engines will surely take notice of such things.

Related to social book marking is website networks. A network of websites is basically a link exchange among like-minded webmasters who have similar websites. This was more common in the past when search engines were less dominant, but still serves as a good way to build relevant links. Joining a health network, for example, may include emailing a similar health website and asking for a link exchange to pool resources together for readers.

Article syndication is perhaps one of the more popular methods of obtaining links from other websites. By writing a unique article and tagging a few links in it, a webmaster can submit the article to a directory and wait for it to be published for free links. This process takes some effort, but it helps greatly in obtaining relevant links to a certain website or page- and Google seems to be just fine with this practice as no reported penalties have come to light.

In Conclusion

The best advice would be to pick up more experience in SEO by going through the motions and setting up experiments to find out the information straight from the horse’s mouth. Also consider outsourcing one’s work to professional SEO businesses if one gets in over his or her head- it’ll save some time and maybe even some money.

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