Over the last decade, the internet has put the world at our fingertips. Buying goods and services has changed radically and continues to evolve on a daily basis. Nowadays, it’s imperative for a new business owner to include internet marketing in the business plan. The question is, where to start?

Before diving into something, just take a few moments to ask this, what is my driving force to do business online? Is it making money, or delivering a message, or a combination of the two? Any choice is OK, and what is real for you is the sticking point.

First: A “Type A” business person is driven to selling something and creating as much profit as possible. So long as the potential for great return is there, the particular product or service is secondary. Type A wants big returns.

Second: Money is secondary to your primary intent, which is letting others know about your favorite topic, cause, or issue. You understand that you have a certain responsibility to communicate and you are very clear with your intent. This is part of who you are. Making money is a byproduct of your true passion.

Third: This model combines the first and second and is where most entrepreneurs find themselves. It’s a place where making a good income and delivering value complement each other. There is no either/or here, but it is both/and. Actually, it is where the heart of a free economy beats. Business owners deliver valuable products and services and get paid for their good efforts. There is an underlying morality of taking value to others. For anyone contemplating a business venture, it’s good to know what motivating factors are at work.

Confusion results from a lack of clarity. When you don’t know where you are headed, its easy to get distracted and waylaid by things that jump in front of you. It’s like a kid at the fair where everything looks good, regardless of its true value. Watch out for the cotton candy.

Entrepreneurs seem to enjoy creating something new, and this is obvious when starting a business. There is an excitement to any new venture, and part of that results from the vision behind it. That is why it’s important to ask ourselves who we are and where we want to go.

Here is a suggestion. Take fifteen minutes today, get in a quiet place. Once you are calm and clear, ask yourself what you really want to do online. Who do you want to sell to, influence, or communicate with? What do you want to deliver to others? How much money do you want to make online and when you receive that money, how will it impact your life and those around you?

The exercise only helps you see what you know. It doesn’t create anything you haven’t put in place. Try being with it and see where it takes you.

Over the last decade, the internet has put the world at our fingertips. Buying goods and services has changed radically and continues to evolve on a daily basis. Nowadays, it’s imperative for a new business owner to include internet marketing in the business plan. The question is, where to start?

Before diving into something, just take a few moments to ask this, what is my driving force to do business online? Is it making money, or delivering a message, or a combination of the two? Any choice is OK, and what is real for you is the sticking point.

First: A “Type A” business person is driven to selling something and creating as much profit as possible. So long as the potential for great return is there, the particular product or service is secondary. Type A wants big returns.

Second: Money is secondary to your primary intent, which is letting others know about your favorite topic, cause, or issue. You understand that you have a certain responsibility to communicate and you are very clear with your intent. This is part of who you are. Making money is a byproduct of your true passion.

Third: This model combines the first and second and is where most entrepreneurs find themselves. It’s a place where making a good income and delivering value complement each other. There is no either/or here, but it is both/and. Actually, it is where the heart of a free economy beats. Business owners deliver valuable products and services and get paid for their good efforts. There is an underlying morality of taking value to others. For anyone contemplating a business venture, it’s good to know what motivating factors are at work.

Confusion results from a lack of clarity. When you don’t know where you are headed, its easy to get distracted and waylaid by things that jump in front of you. It’s like a kid at the fair where everything looks good, regardless of its true value. Watch out for the cotton candy.

Entrepreneurs seem to enjoy creating something new, and this is obvious when starting a business. There is an excitement to any new venture, and part of that results from the vision behind it. That is why it’s important to ask ourselves who we are and where we want to go.

Here is a suggestion. Take fifteen minutes today, get in a quiet place. Once you are calm and clear, ask yourself what you really want to do online. Who do you want to sell to, influence, or communicate with? What do you want to deliver to others? How much money do you want to make online and when you receive that money, how will it impact your life and those around you?

The exercise only helps you see what you know. It doesn’t create anything you haven’t put in place. Try being with it and see where it takes you.

Over the last decade, the internet has put the world at our fingertips. Buying goods and services has changed radically and continues to evolve on a daily basis. Nowadays, it’s imperative for a new business owner to include internet marketing in the business plan. The question is, where to start?

Before diving into something, just take a few moments to ask this, what is my driving force to do business online? Is it making money, or delivering a message, or a combination of the two? Any choice is OK, and what is real for you is the sticking point.

First: A “Type A” business person is driven to selling something and creating as much profit as possible. So long as the potential for great return is there, the particular product or service is secondary. Type A wants big returns.

Second: Money is secondary to your primary intent, which is letting others know about your favorite topic, cause, or issue. You understand that you have a certain responsibility to communicate and you are very clear with your intent. This is part of who you are. Making money is a byproduct of your true passion.

Third: This model combines the first and second and is where most entrepreneurs find themselves. It’s a place where making a good income and delivering value complement each other. There is no either/or here, but it is both/and. Actually, it is where the heart of a free economy beats. Business owners deliver valuable products and services and get paid for their good efforts. There is an underlying morality of taking value to others. For anyone contemplating a business venture, it’s good to know what motivating factors are at work.

Confusion results from a lack of clarity. When you don’t know where you are headed, its easy to get distracted and waylaid by things that jump in front of you. It’s like a kid at the fair where everything looks good, regardless of its true value. Watch out for the cotton candy.

Entrepreneurs seem to enjoy creating something new, and this is obvious when starting a business. There is an excitement to any new venture, and part of that results from the vision behind it. That is why it’s important to ask ourselves who we are and where we want to go.

Here is a suggestion. Take fifteen minutes today, get in a quiet place. Once you are calm and clear, ask yourself what you really want to do online. Who do you want to sell to, influence, or communicate with? What do you want to deliver to others? How much money do you want to make online and when you receive that money, how will it impact your life and those around you?

The exercise only helps you see what you know. It doesn’t create anything you haven’t put in place. Try being with it and see where it takes you.