Chances are you’ve seen the ads for the latest and greatest Internet Marketing software program that is suppose to help you make loads of money in short order. It seems more and more these offers can be found at every corner of the Internet. And what’s even better is that they’ll sell this Super Secret software to you for only $97 per month.
I’ve worked in the Internet Marketing field for nearly 9 years and in that time, I’ve seen all kinds of software that promised to help me make money fast. During my years of marketing, I’ve had the opportunity to try out a lot of software meant to be used by Internet Marketers. I can tell you that of all the software I used, I would only buy a few of the programs available if Google didn’t have these free tools available. Most of the software being marketed on the Internet is worthless or there are free versions that do just as good. If I’m being honest here, and I am, the truth is you don’t need a lot of software to make money online.
In fact, Google has some free tools that are better than a lot of the software on the market today. Here are some of the best tools I use from Google. And they’re all free!
Google Trends is a service from Google I use all the time to spot hot trends. Google Trends is designed to track hot trends in web searches. This web based service tracks what is being searched for today.You can go back over time to see what people were searching for on a particular day as well. It doesn’t take a smart Marketer long to figure out how valuable this service is.
The second tool is one that is the most important one in my opinion if you want to make money online. It’s the Keyword Research Tool from Google. Any Niche Marketer worth his computer knows how important this tool is. The Keyword Tool shows you how many times someone has searched for specific keywords, competition for those keywords and how much those advertisers are willing to pay. After finding some hot trends with Google Trends, I use this tool to see how many searches there have been for the terms. This tool will also tell you how much per click advertisers are willing to spend. This is a great tool for those of you who want to make money with Adsense. It finds high paying niches and helps you ditch the low paying ones.
The next free service you should look at is Google’s Webmasters Tool program. You’ll have to have a Google account in order to use this program. Webmasters will find this tool helpful in tracking the performance of their websites. This tool does several things. The two most important ones in my opinion are that it shows you the top keywords your website ranks for plus it will show you how many backlinks your site has and how many backlinks each page has. This will help you know which keywords or keyword phrases your site needs optimized for.
Google Analytics is another tool you’ll need a Google account for. Google Analytics simply analyses the traffic to your site. Although too long to list here, Analytics is a full scale analysing program that gives you important data about your website. Just some of the features of this tool include; telling you where your traffic is coming from, which keywords they’re using to get to your site, how long they stay on your site, which pages they visit, whether or not they are returning visitors and which keywords covert better than other ones. This is critical in tracking the effectiveness of your advertising and backlink campaigns.
This goes to prove you don’t have to have large sums of money to be successful in Internet Marketing. With these free tools from Google, there is no need in spending a lot of money on other programs. With the money you save by using these free Google tools, you can buy more domains and increase your wealth quicker than before.
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