As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. Besides its being a free tool, this allows you to put in your niche all the most popular and profitable keywords and helps you track possible keywords for your other campaigns.  The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective. 

Below are some tips to help you utilize Google Adwords Keyword Selector Tool in your Adwords campaign:

1. Start with a broad search. Many people make the mistake of using very specific keywords or keyphrases when they first begin conducting research with Google Adwords, but this can leave you with only mediocre results.  Start with a broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.

2. Create different ad groups using a set of similar keywords. An entirely new ad group for every campaign makes your monitoring tasks easier and less complicated. In addition, you can refer to the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool so you can easily narrow down your search.

3. Use a ‘negative keywords’ strategy. There are occasions which necessitate removing of words or phrases that don’t serve a purpose in your market; you can fine-tune the Google Adwords tool to eliminate particular words particularly those that are irrelevant to your niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. Google Adwords Keyword Selector Tool now shows results but the word ‘free’ will not be seen.’

4. Apply the Site Content feature if you have trouble with starting. As Google finishes scanning your webpage and it’s content, it will offer suggestions of keywords. For instance, if your webpage has information on your marketplace’s services and trends, your particular niche may have these strong keywords. A list of highly targeted keywords in connection to these ideas and topics appear in your results right after the the scanning process has been made.

5. Specify your location. Many people seem to ignore the significance of adding a specific location (whether town, city, or state) to the key phrase or key term. You can get high quality traffic in this especially if you are offering your products or services in a given area or zone and this is not possible compared to the traffic you generate from keywords in general search. Find the best combinations for your ad campaign by adding a keyword or keyphrase with a location.

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