by Hass67

Google Adwords has morphed into an unforgiving beast for its users over the years. It is not simple; it once was when Google started its Adwords system. Google has made Adwords so complicated that there is a practical entry barrier for beginners to this game. But it doesnt mean you cannot beat Google at its own game.

Click Through Rate (CTR) is very important for the success of your campaigns. CTR is the number of clicks in 100 impressions your ad will receive. In order to get a good CTR, you need to learn how to write enticing ads for the people to click. It is a delicate balance. High CTR may not result in good conversions. Aim for a CTR above 2%.

The most important matrix for you to understand is the Quality Score. Google never tells how Quality Score is calculated exactly but gives you general guidelines. Good QS means very low minimum bid for each click. Quality Score can be Great, OK or Poor. If Quality Score is great, Google can charge you $0.02-0.04 as a minimum bid for your ad to become active.

Quality Score primarily depends on your website. Google likes to see a website that is relevant to the keyword that it is being advertised. If Google thinks that your website is relevant, it will assign your website a great quality score.

Optimize your website before you make a new campaign. Use some SEO. Google likes SEO. Be careful, once Google assigns a quality score to your website, it will not change its opinion afterwards.

You need to optimize each page of your website for one particular keyword. Make a separate page for each keyword. In your campaign use only that page for that keyword. Google likes to quality content. Put good content on your site. Google hates one page websites. It provides poor user experience. Google cares about its users.

Ad Rank is another matrix that you need to know. Ad Rank= (CTR) (Your Bid) (Quality Score). You can see; CTR and Quality Score are very important for your success. There is a quality score for each campaign as well as a general quality score of your Google Adwords Account.

Google also maintains a quality score of your general account. Your overall CTR in the account should never ever fall below 1% in my opinion. If your account gets assigned a poor quality score, it will affect your new campaign as well and if your account has a great quality score, Google will reward you more by assigning very low minimum bids for new campaigns as well. Be careful!

But even if you do every thing right, doesnt mean that you are on safer ground. Your can get Google Slap anytime. No one knows the exact reasons for a Google Slap. Google Slap is the way Google uses to tell you to buzz off and dont use Google anymore. Learn to beat Google at its own game with Google Ambush!

About the Author:

Google Adwords has morphed into an unforgiving beast for its users over the years. It is not simple; it once was when Google started its Adwords system. Google has made Adwords so complicated that there is a practical entry barrier for beginners to this game. But it doesnt mean you cannot beat Google at its own game.

Click Through Rate (CTR) is very important for the success of your campaigns. CTR is the number of clicks in 100 impressions your ad will receive. In order to get a good CTR, you need to learn how to write enticing ads for the people to click. It is a delicate balance. High CTR may not result in good conversions. Aim for a CTR above 2%.

The most important matrix for you to understand is the Quality Score. Google never tells how Quality Score is calculated exactly but gives you general guidelines. Good QS means very low minimum bid for each click. Quality Score can be Great, OK or Poor. If Quality Score is great, Google can charge you $0.02-0.04 as a minimum bid for your ad to become active.

Quality Score primarily depends on your website. Google likes to see a website that is relevant to the keyword that it is being advertised. If Google thinks that your website is relevant, it will assign your website a great quality score.

Optimize your website before you make a new campaign. Use some SEO. Google likes SEO. Be careful, once Google assigns a quality score to your website, it will not change its opinion afterwards.

You need to optimize each page of your website for one particular keyword. Make a separate page for each keyword. In your campaign use only that page for that keyword. Google likes to quality content. Put good content on your site. Google hates one page websites. It provides poor user experience. Google cares about its users.

Ad Rank is another matrix that you need to know. Ad Rank= (CTR) (Your Bid) (Quality Score). You can see; CTR and Quality Score are very important for your success. There is a quality score for each campaign as well as a general quality score of your Google Adwords Account.

Google also maintains a quality score of your general account. Your overall CTR in the account should never ever fall below 1% in my opinion. If your account gets assigned a poor quality score, it will affect your new campaign as well and if your account has a great quality score, Google will reward you more by assigning very low minimum bids for new campaigns as well. Be careful!

But even if you do every thing right, doesnt mean that you are on safer ground. Your can get Google Slap anytime. No one knows the exact reasons for a Google Slap. Google Slap is the way Google uses to tell you to buzz off and dont use Google anymore. Learn to beat Google at its own game with Google Ambush!

About the Author:

by Hass67

Google Adwords has morphed into an unforgiving beast for its users over the years. It is not simple; it once was when Google started its Adwords system. Google has made Adwords so complicated that there is a practical entry barrier for beginners to this game. But it doesnt mean you cannot beat Google at its own game.

Click Through Rate (CTR) is very important for the success of your campaigns. CTR is the number of clicks in 100 impressions your ad will receive. In order to get a good CTR, you need to learn how to write enticing ads for the people to click. It is a delicate balance. High CTR may not result in good conversions. Aim for a CTR above 2%.

The most important matrix for you to understand is the Quality Score. Google never tells how Quality Score is calculated exactly but gives you general guidelines. Good QS means very low minimum bid for each click. Quality Score can be Great, OK or Poor. If Quality Score is great, Google can charge you $0.02-0.04 as a minimum bid for your ad to become active.

Quality Score primarily depends on your website. Google likes to see a website that is relevant to the keyword that it is being advertised. If Google thinks that your website is relevant, it will assign your website a great quality score.

Optimize your website before you make a new campaign. Use some SEO. Google likes SEO. Be careful, once Google assigns a quality score to your website, it will not change its opinion afterwards.

You need to optimize each page of your website for one particular keyword. Make a separate page for each keyword. In your campaign use only that page for that keyword. Google likes to quality content. Put good content on your site. Google hates one page websites. It provides poor user experience. Google cares about its users.

Ad Rank is another matrix that you need to know. Ad Rank= (CTR) (Your Bid) (Quality Score). You can see; CTR and Quality Score are very important for your success. There is a quality score for each campaign as well as a general quality score of your Google Adwords Account.

Google also maintains a quality score of your general account. Your overall CTR in the account should never ever fall below 1% in my opinion. If your account gets assigned a poor quality score, it will affect your new campaign as well and if your account has a great quality score, Google will reward you more by assigning very low minimum bids for new campaigns as well. Be careful!

But even if you do every thing right, doesnt mean that you are on safer ground. Your can get Google Slap anytime. No one knows the exact reasons for a Google Slap. Google Slap is the way Google uses to tell you to buzz off and dont use Google anymore. Learn to beat Google at its own game with Google Ambush!

About the Author:

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