It is important that you know which keyword phrases to use as you begin creating and writing compelling ads for your Google Adwords campaign, so that people can easily find your ads. Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free resource will allow users to uncover the best keywords in a niche, and may also assist in locating other related phrases for your campaigns, or in your keyword research. Google’s Keyword Tool is very helpful at focusing your efforts if your ads aren’t working; if your ad is only using low volume keywords, there’s a possibility that your Adwords ads won’t be clicked on enough to make your ad profitable.
Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:
1. Start with a broad search. Most people use very specific keyword phrases when they first begin conducting research with Adwords, and this might be a mistake because it will typically leave you only with average results. Begin with broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.
2. Create different ad groups using a set of similar keywords. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. You can also make use of the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool that helps you narrow down your search with ease.
3. Use a ‘negative keywords’ strategy. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Adwords Keyword Selector Tool will now only show you phrases that exclude the word “free”.’
4. If you aren’t sure where to start, you can use the Site Content feature. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your website displays info about trends or services in your niche, these might also be good keywords to use in your market. When the scanning process is complete, you will see a list of highly targeted keywords related to these ideas and topics in your results.
5. Location. Many people fail to realize how important adding a location – whether it’s a town, city or state – to your key term or keyphrase really is. This can be important if you provide products or services that are geographically specific; the visitors you get from these types of phrases might be better than a less specific search, and will provide more qualified traffic to your site. Consider adding keyword phrases with location modifiers to figure out what the combinations are for your specific ad campaign.
Marketing with Google Adwords is a powerful technique that most online-businesses can use to attract more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training resources available online. .
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